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What are the risks and benefits of implementing a penetration pricing policy as compared to a competitive pricing policy?
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What are the risks and benefits of implementing a penetration pricing policy as compared to a competitive pricing policy?

User Sherdim
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Answer:

The risks of a penetration pricing policy is that you may lose money and never see a return on it. A benefit of the penetration pricing policy is that most the time you will pull people in with the low prices and most the time you will make back the money you invested.

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Hopefully that helps!

User Rburny
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