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Why are marketers putting so much emphasis on developing strong brands?
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33 votes
33 votes
Why are marketers putting so much emphasis on developing strong brands?

User Tyler Treat
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17 votes
17 votes
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. ... A brand represents the sum of people's perception of a company's customer service, reputation, advertising and logo.
User Carmensita
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