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A company makes several different kinds of shampoo, but it did not have a dandruff shampoo designed for women until it added Pro-Women antidandruff shampoo. This is an example of a(n) ________.
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A company makes several different kinds of shampoo, but it did not have a dandruff shampoo designed for women until it added Pro-Women antidandruff shampoo. This is an example of a(n) ________.

User Toral
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10 votes

Answer:

Filling out strategy

Step-by-step explanation:

Filling out strategy is a type of business strategy in which companies increase the number of products in a specific product line. This type of strategy is used by companies so as to ensure that there are no gaps in the product line in which competitors might exploit. This type of strategy is done by companies that offers a group of products closely related to each other.

An example is adding a Pro-Women antidandruff shampoo by a company which makes different kind of shampoos.

User Joelius
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