Question

You invent of a new type of dog leash. You choose a market segmentation approach and decide to target the large national population of dog owners. After reviewing what identifies an ideal market you realize your segmentation approach does not meet any of the effective segmentation conditions. At this point you should:

Answer 1

refine your approach by going back to the drawing board

Step-by-step explanation:

Considering the scenario described above in the question, the best thing to do is "refine your approach by going back to the drawing board."

This will give you the chance and opportunity to look for a better plan, then find a perfect segmentation approach that really meets and satisfy all of the effective segmentation conditions.