Answer:
making sure customers are satisfied.
Step-by-step explanation:
A service can be defined as a collection of intangible goods that are being offered by a service provider to the end user in order to meet their needs or requirements. Thus, it is any intangible offering that involves a deed, performance, or effort that cannot be physically possessed by the service takers.
Marketing can be defined as the process of developing promotional techniques and sales strategies by a business firm, so as to enhance the availability of goods and services to meet the unending requirements, needs or wants of the end users or consumers through advertising and market research. Thus, it comprises all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers.
On a related note, it typically involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.
Within the marketing concept, a service orientation is an integrated organizational effort that revolves around making sure customers are satisfied.