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Jessica is new to international marketing and assumes that if a country speaks a similar language as another country then both of those countries will also be interested in the same types of products and
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25 votes
25 votes
Jessica is new to international marketing and assumes that if a country speaks a similar language as another country then both of those countries will also be interested in the same types of products and services. Jessica appears to be suffering from

User Mr Sam
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1 Answer

11 votes
11 votes

Answer:

an illusion of similarity.

Step-by-step explanation:

It is correct to say that in this case, Jessica seems to be suffering from an illusion of similarity, in that she believes that two countries will be interested in the same types of products and services because they speak similar languages.

This is an illusion that can cause difficulties in a company's marketing positioning, as each country has its social and cultural particularities that must be considered when planning an international marketing strategy, as it must be aligned with local culture, taste and preferences so that a company can be well accepted and competitive in the international market.

User Sharad Mhaske
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