Question

Because of successful marketing by retail firms such as Allbirds, which designs environmentally friendly footwear made out of merino wool and tree fiber, and Rothy’s, which makes shoes out of recycled plastic water bottles, sustainability has become an important consideration in the fashion world. This, in turn, has sparked demand for other forms of sustainable fashion items including handbags and wallets. This is an example of

Answer 1

created demand

Step-by-step explanation:

From the question, we are informed about the instance whereby Because of successful marketing by retail firms such as Allbirds, which designs environmentally friendly footwear made out of merino wool and tree fiber, and Rothy’s, which makes shoes out of recycled plastic water bottles, sustainability has become an important consideration in the fashion world. This, in turn, has sparked demand for other forms of sustainable fashion items including handbags and wallets. This is an example of created demand. Demand creation can be regarded as process involving of increase of the demand for a particular product/service by the use of marketing techniques. It is a term that has its application in

unsought products with little demand, since the product are not too unknown to customers. Demand generation can be regarded as one that target marketing programs so that awareness as well as interest can be driven to a products and services of a

company.