Question

The first three cars I bought all fell apart around 50,000 miles. It was called planned obsolescence and no one seemed to care until companies entered the market that promised 70,000, then 80,000, and finally 100,000 warranties. What sets a great car apart from a good one now is not the quality, which is assumed, but performance, safety and fuel economy. A car that can achieve all three is highly sought after. In the automotive market, performance, safety and fuel economy are sterling examples of:________.

A) order winners.
B) the voice of the engineer.
C) order qualifiers.
D) the voice of the customer.

Answer 1

A)order winners.

Step-by-step explanation:

Order winners can be regarded as competitive advantages, these advantages could be product design,

delivery speed, as well as reliability and image that influence the customers of that firm in selection of

products or services if that firm. It can be regarded as the reason that draw customers to purchase the product of a company. It should be noted that ability of a company to win orders on the market can be attributed to the company competitiveness.