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A computer microphone company finished its competitive advantages exercise and needed a way to gauge its position in the market with its competitors. Which tool would be the best way for the company to
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28 votes
28 votes
A computer microphone company finished its competitive advantages exercise and needed a way to gauge its position in the market with its competitors. Which tool would be the best way for the company to display its position

User Hallgeir
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1 Answer

17 votes
17 votes

Answer: Perceptual map

Step-by-step explanation:

Perceptual map ref to the diagrammatic technique that is used in visually displaying the perceptions of the customers.

The perceptual map is also referred to as the visual representation with regards to the customers perception about the attributes of a company and its brand.

The perceptual map can be used by the microphone company.

User Almudhafar
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