Answer:
Customizing products in country markets for local buyers versus competitive pressures to keep costs down.
Step-by-step explanation:
International expansion strategies can be regarded as formal as well as multi-level strategic plans which is been used by businesses to enter an overseas market as well as establishing a growing presence, so they can become profitable in quick to time. It is a competitive analysis that is used in vetting the business offerings as well as operations of a company against industry competition as regards new market. In this competitive pressures is one of those things to consider this range from how to keep the price balance, the product as well as services to meet up with compititive market, another one is Product Customization which involves delivering of customized goods/services to the customers base on their needs and desire.
It should be noted that One of the big strategic issues in expanding internationally is Customizing products in country markets for local buyers versus competitive pressures to keep costs down.