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How did Ray engage in market planning
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7 votes
How did Ray engage in market planning

User Eric Skiff
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14 votes

Answer:

Ray calculated how much each seat cost to manufacture and set a wholesale price that covered expenses and earned a reasonable profit. After doing so, Ray developed a channel of distribution including wholesalers and retailers to get the theater seats to consumers.

Step-by-step explanation:

User Ralitsa
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