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Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) ________ channel to distribute their offerings.
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Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) ________ channel to distribute their offerings.

User Lku
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18 votes
18 votes

Answer:

Direct channel

Step-by-step explanation:

A channel of distribution (also known as marketing channel) involves a group of interdependent organizations who work together to make a product or service available for use or consumption, as well as providing a means of payment to the provider.

A direct channel of distribution is a type of distribution in which product and services are made readily to the consumer by the producers without using any intermediaries.

User Ugur Artun
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