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Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.
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29 votes
29 votes
Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.

User Ilian Iliev
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1 Answer

13 votes
13 votes

Answer:

a fear appeal

Step-by-step explanation:

Fear appeal is the strategy that induces fear in an individual with the aim of preventing a particular behaviour.

Usually a risk is presented to person and the consequences of taking a particular action is highlighted.

Fear appeal emphasises the negative aspects of a situation to discourage the participants from acting a particular way.

It is an important tool in malong positive change in an individual's attitudes, intentions, and behaviours.

User Telavian
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