Question

A marketing researcher interviews a large number of respondents and asks them a set of questions that are listed in a questionnaire. The respondents are required to select a response from a given set of options. In this case, the researcher is _____.

Answer 1

Answer: conducting quantitative research

Explanation:

Quantitative research refers to the collection and the analysis of numerical data. Quantitative research can be used in making predictions, and testing casual relationships.

Quantitative research methods emphasize the numerical analysis of data which can be collected through questionnaires, polls, surveys etc.