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hen Steve Jobs updated his company name from Apple Computer to Apple in 2007, which part of the brand positioning was he changing
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hen Steve Jobs updated his company name from Apple Computer to Apple in 2007, which part of the brand positioning was he changing

User Enrico
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23 votes

Answer:

Frame of reference

Step-by-step explanation:

In simple words, The "frame of reference" in marketing refers to how the targeted customer perceives a latest brand, service, or proposition. This conjures up a certain image or impression of a product, service, or concept that is being promoted. A frame of reference can be understood as the point of comparative valuation that your advertisers may use to assist position and distinguish your goods in the business.

User Xeun
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