Register
Rita is a successful entrepreneur who owns a small coffee shop and serves her customers regular homemade coffee. She recently experimented with a new flavor and distributed free samples to her regular
501,998 views
3 votes
3 votes
Rita is a successful entrepreneur who owns a small coffee shop and serves her customers regular homemade coffee. She recently experimented with a new flavor and distributed free samples to her regular customers. She then sought their feedback on the new flavor. This is an example of ________.

a. brand positioning.
b. test marketing.
c. brand retailing.
d. commercialization.

User Alejo
by
2.2k points

1 Answer

27 votes
27 votes

Answer:

b. test marketing.

Step-by-step explanation:

Test marketing is a marketing method that focused for exploring the response of the consumer with respect to the product by making it available on the limited basis prior to release in a bulk. Also the consumer may be or not be aware that is the part of the test group

Since in the given situation, rita experimented the new flavor and distributed it as a free sample

So, it is a test marketing situation

User Sixthgear
by
3.1k points
Ask a Question
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.

1.6m questions

2.0m answers

Other Questions

If the rate of inflation in Japan dramatically increases while the rate of inflation in the United States remains constant, then a. the demand curve for dollars shifts to the left. b. the demand curve
If you buy a one-year bond for $4,000 and the issuer pays you back $5,000 at the end of one year, the interest rate on the bond is
Kylie is risk averse and has $1,000 with which to make a financial investment. She has three options. Option A is a risk-free government bond that pays 5 percent interest each year for two years. Option
Elroy Rocket is entering his senior year as an accounting major and has a number of options for his summer break. His options for the 3 month break follow: (1) Work full time at a local accounting firm
In January of the current year, Dora made a gift of stock to her granddaughter. At the time of the gift, the stock was worth $15,000. Several months later in the same year after the gift, a $500 dividend
Link Copied!