Final answer:
Modern mass media, spanning platforms like television, radio, newspapers, and the internet, shape social norms and influence human behavior. The technology and media integration have extensively broadened the communication circle, amplifying the influence of media on human behavior and health behavior. The rise of the internet and social media has redefined the socialization role of traditional media.
Step-by-step explanation:
The modern mass media, including platforms like television, radio, newspapers, and the Internet, have become critical influences on human behavior and health behavior. They distribute impersonal information to a large audience, shaping social norms and influencing both material and nonmaterial aspects of culture. With the average person spending over four hours a day consuming media, their impact is substantial.
Mass media also socialize citizens by providing diverse types of information. For decades, traditional media served as gatekeepers of information, deciding on what content to present to the public and thus constructing a version of reality. However, the rise of the Internet and social media have disrupted this role and have become powerful agents of socialization themselves.
The integration between media and technology further amplifies the media's influence. The developments in technology have altered how and where information is disseminated, extending the circle of communication wider than ever. Now, it isn't surprising for people to engage with a broader online community to share personal news or join discussions on various topics.
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