The success or failure of global firms is often attributed to the fact that different countries have different rules of the game. The rules of the game refer to the laws, regulations, and cultural norms that govern business in specific countries. These differences can affect the success or failure of global firms in several ways.
For example, if a firm operates in a country with strict regulations around labor conditions, it may be more difficult or expensive to produce goods or services than in a country without those regulations. Similarly, if a country has a high tax rate on foreign investments, it may be less attractive for a global firm to operate there than in a country with a lower tax rate.
Additionally, cultural norms can also affect the success or failure of global firms. For example, if a firm is from a country that values individualism, it may have difficulty adapting to a country that values collectivism. Or if a firm is from a country that values privacy, it may have difficulty adapting to a country that values transparency.
It's important for global firms to carefully consider the rules of the game in each country they operate in and to adapt their strategies accordingly in order to succeed.