Answer:
Jules Ferry made both fact-based and emotional arguments to support France's colonial expansion in his speech. On a factual level, Ferry argued that the colonies would provide France with financial and strategic benefits, such as the ability to control more trade routes and access to new markets. He also made an emotional appeal to his audience, claiming that the French could bring civilization and order to less fortunate lands, and that it was their destiny to do so. He pointed to their national pride and honor, as well as the potential for cultural enrichment, as further justification for taking action.