Answer: B) Resource-based view of firm.
Step-by-step explanation:
The resource-based view is used to determine the resources that can be exploited by a firm in order to have a competitive advantage over its rivals. It relates to the fact that the performance of a firm is determined by the resources that the firm has at its disposal.
In this case, the great location, beautiful architectural design, and customer-friendly employees that Crimson Valley has which gives it an edge over other companies in its industry is the resource based view of the firm.