245,420 views
42 votes
42 votes
Critique an ad that you see on TV or in a magazine. Answer the following

questions it:
a. What claims are made for the product that is advertised? How is it
supposed to improve your life?

User Paul Cavacas
by
2.8k points

1 Answer

25 votes
25 votes

Answer:

For me personally I always think of this one tv ad. It was some kind of brand of paper plates.

In the video there's a guy with a generic paper plate of spaghetti and meatballs, and he is holding it with one hand. The weight of the food tilts the plate and it falls off. If he was holding it with 2 hands this wouldn't have happened.

The ad introduces a "deep dish plate" that improves his life by preventing his food from spilling, and the man is now seen with a deep dish paper plate of spaghetti and meatballs, but now he is holding it with 2 hands.

I was annoyed by the ad because, the main problem was less that the food was too heavy for the plate and more that he was holding the plate in an improper manner. He wouldn't have to buy deep dish plates to solve his problem, only make sure he holds his plates correctly.

You'd want to hold the plate on both sides so it doesn't tilt over and spill the contents on the floor.

(I suppose you'd want to use this as an example for your critique, I recommend coming up with your own original work)

User Mcastro
by
3.0k points