Analysis of Social-Cultural and Legal Factors of OZTENT Australia:
Social-Cultural:
1. Increasing demand for adventure activities – The young population of Australia nowadays is indulging more and more in adventurous activities such as camping, hiking, and trekking. This has significantly increased the demand for camping gear in the country, which has benefited the business of Oztent Australia.
2. Growing internet accessibility - With the rise of social media and increased internet penetration, people are seeking more information and reviews about products before they make their purchase decisions, which has increased the importance of online and social media marketing strategies for companies like Oztent Australia.
3. Increased environmental awareness – Nowadays, consumers are more aware of the impact of their actions and purchases on the environment. As camping involves exploring the outdoors, companies like Oztent Australia need to adopt eco-friendly measures in their business practices, such as using recyclable materials in their products and ensuring the reduction of waste.
Legal:
1. Consumer protection laws – Oztent Australia has to follow strict consumer protection laws such as Australian Consumer Law (ACL), which ensures that companies must provide accurate product information and protect consumers from any misleading or deceptive conduct. Thus, the company needs to make sure that the information provided about their product is accurate and truthful.
2. Intellectual property rights - Companies in the camping gear industry such as Oztent Australia must be aware of and respect the intellectual property rights of different brands and design owners. This is important as they are likely to be sued for infringement of copyrights on designs of the products if they do not follow these legal requirements.
3. Environmental laws - Oztent Australia also needs to abide by several environmental laws, as these laws aim to maintain the balance between economic, social, and environmental issues such as resource usage and waste reduction in the country. Companies must take measures such as reusing and recycling waste material, and they may face penalties if they do not follow these standards.