Answer
E) greater safety.
When it comes to tires, customers' primary worry is safety because they want tires that will ensure their safety while driving by having adequate traction, handling, and stability on the road. This is due to the high number of incidents and the fact that the steel belts increase the tire's resistance to punctures. Additionally, the belts assist in maintaining a slightly flat tyre, increasing the amount of rubber in contact with the pavement. As a result, the car has more traction and is more stable. A strong selling point for the seller could be to emphasise the tyres' advantages and safety features.