Answer:
Yes, this is true. The value-expressive function of an attitude is the extent to which it reflects the person's values and beliefs. In this case, the cola drinkers who prefer the cola drink are likely doing so because it aligns with their values and beliefs. For example, they may believe that the cola drink is more natural or healthier than other cola brands. The utilitarian function of an attitude is the extent to which it is based on the person's assessment of the product's benefits and drawbacks. In this case, the cola drinkers who prefer the cola drink are likely doing so because they believe it tastes better than other cola brands. However, when they are presented with a blind taste test, they are not able to rely on their previous experience with the cola drink and are therefore more likely to choose the other cola brand, which they believe tastes better.
Here are some additional details about the value-expressive function and the utilitarian function of attitudes:
Value-expressive function: This function is concerned with the extent to which an attitude reflects the person's values and beliefs. For example, a person who values environmental protection may have a positive attitude towards a product that is made from recycled materials.
Utilitarian function: This function is concerned with the extent to which an attitude is based on the person's assessment of the product's benefits and drawbacks. For example, a person who is looking for a new car may have a positive attitude towards a car that is fuel-efficient and has a low price tag.
It is important to note that both the value-expressive function and the utilitarian function can play a role in the formation of an attitude. In some cases, one function may be more important than the other. For example, a person who is buying a new car may be more concerned with the utilitarian function, while a person who is donating to a charity may be more concerned with the value-expressive function.
Step-by-step explanation: