B) Ensure that team members understand the larger goals of the company.
Before setting specific expectations and goals for each team member or having performance reviews, it is important for team members to have a clear understanding of the larger goals of the company. This will provide context for their work and help them see how their individual performance contributes to the success of the organization.
By ensuring that team members understand the company's larger goals and mission, they will be more motivated to perform at their best and will have a better understanding of how their individual contributions fit into the bigger picture. Once they have a clear understanding of the company's goals, then you can work with them to set specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with those larger goals. Regularly scheduled performance reviews can then be used to track progress towards those goals and provide feedback to team members to help them improve their performance.