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"Rating Are Not Real" by Adam J. Schaeffer is a must read for anyone interested in understanding the limitations and drawbacks of relying on ratings and rankings in different aspects of our lives. In today's world, we are overwhelmed by ratings and reviews, from online shopping to restaurant recommendations to college rankings. However, Schaeffer argues that these ratings are often flawed, biased, and do not accurately represent the true quality of the products or services they are assessing.
Schaeffer demonstrates through engaging stories and thorough research how the obsession with ratings and rankings can lead to unintended consequences. These ratings game the system, incentivize mediocrity, and ignore important factors that cannot be quantified. He also offers practical solutions for individuals and organizations to make informed decisions without relying solely on ratings and rankings.
The book challenges the status quo and encourages readers to question the validity and reliability of ratings and rankings. It is a thought-provoking and eye-opening read that will increase your criticism of the information presented to you and more mindfulness of the factors that truly matter when making decisions. Whether you're a consumer, a business owner, or a policy maker, "Rating Are Not Real" will change the way you think about ratings and their impact on our lives.
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