Question

Direct Marketing:

Acura and Pinehurst Golf Resort partnered to offer consumers a special three-hour use of an Acura—the "Preferred Vehicle of Pinehurst"—and a special package price for their vacation getaway. The two companies believe that they share a common target market profile and similar business philosophies of offering only the highest quality product. It is important for marketers to understand the steps involved in this process to maximize the benefits for both parties.
The direct marketer usually seeks a direct response. The objectives of the program are normally behaviors—for example, test drives, votes, contributions, and/or sales. A typical objective is defined through a set response, perhaps a 2 to 3 percent response rate. Not all direct marketing seeks a behavioral response, however. Many organizations use direct marketing to build an image, maintain customer satisfaction, and inform and/or educate customers in an attempt to lead to future actions.
List the following steps in order from 1 thru 7:
-into the database
-the product
-digesting the data
-sharing data with retailers
-refining the database
-using the knowledge
-identifying an ideal consumer

Answer 1

Direct marketing involves several steps starting with identifying the ideal consumer, managing data in a database, refining and using that data for knowledge, sharing insights with retailers, and ultimately presenting the product.

Step-by-step explanation:

Steps in Order for Direct Marketing

1. Identifying an ideal consumer
2. Into the database
3. Digesting the data
4. Refining the database
5. Using the knowledge
6. Sharing data with retailers
7. The product

When partnering for a direct marketing campaign, the first step is to identify the ideal consumer who would be interested in the product or service being offered. This can be done using tools like polls and target groups to understand what potential customers find important. Once this ideal consumer profile is determined, the information is integrated into the database for storage and analysis.

The next steps involve digesting the data to glean insights, followed by refining the database to ensure that the information remains relevant and up-to-date. Utilizing this knowledge effectively is crucial for crafting tailored marketing communications and strategies. Finally, it's important to share data with retailers so they can align with the marketing efforts, thus presenting the product in a way that appeals to the target market.