Answer:
Advertising can be classified in different ways based on various criteria such as the medium of communication, the target audience, the objective, the timing, the geographical coverage, and the nature of the message. Here are some of the most common types of advertising based on these criteria:
Print advertising: Advertisements that appear in newspapers, magazines, brochures, flyers, and other printed materials.
Broadcast advertising: Advertisements that are broadcast on television and radio.
Online advertising: Advertisements that appear on websites, social media platforms, and search engines.
Outdoor advertising: Advertisements that are displayed outdoors, such as billboards, posters, and transit advertising.
Direct mail advertising: Advertisements that are sent directly to customers through mail or email.
Product placement advertising: Advertisements where products are placed within TV shows, movies, or other media content.
Celebrity endorsement advertising: Advertisements that use the endorsement of a celebrity or influencer to promote a product or service.
Cause-related advertising: Advertisements that promote a social cause or a charitable organization.
Comparative advertising: Advertisements that compare the features or prices of a product with its competitors.
Institutional advertising: Advertisements that promote the image or reputation of a company or industry rather than a specific product or service.
These types of advertising can also be further classified based on their target audience, objective, timing, and geographical coverage.