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vendre inc., a clothing company, spends over $2 billion annually on advertising for its various products. it gains market leadership even though other, smaller brands produce products of higher quality
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vendre inc., a clothing company, spends over $2 billion annually on advertising for its various products. it gains market leadership even though other, smaller brands produce products of higher quality and offer better prices. this is an example of how a large advertiser can help achieve a competitive advantage based on

User Hamicorn Fury
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7 votes
It would help achieve a competitive advantage based on differentiation.
User John Durand
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