some things you can do:
- advocate the product(s)
- Share a personal Story or positive experience using the products
- use data (logos) to back up your claims and statistics (percentages) that can help convince and interest consumers
- share a story of a famous person (ethos) using your products
- explain how your product is made (is it organic? Vegan? Animal cruelty free? Gluten free? - if applicable) this provides full transparency and establishes trust with consumers
- try before your buy (offer samples)
- create discounts And Deals to lure customers
- create ads and advertise in places where your Target market will see them (for example if you were marketing weighted gloves you could Display the ad in a gym)