Question

Before the 1990s, businesses tended to rely on _________________________. This approach focused on current sales and profits instead of thinking about the future benefits of creating long-term customers.

Answer 1

Before the 1990s, businesses tended to focus on short-term sales and profits instead of considering the long-term benefits of creating loyal customers.

Step-by-step explanation:

In the past, before the 1990s, businesses tended to rely on short-term, immediate sales and profits, rather than considering the long-term benefits of creating loyal customers. This approach was focused on maximizing current profits without much thought towards building lasting customer relationships or investing in future growth.

For example, businesses might prioritize aggressive marketing campaigns or offering discounts to generate quick sales, rather than investing in research and development, customer service, or building a strong brand reputation.

However, in recent years, businesses have come to recognize the importance of customer retention and long-term growth. They now understand that building strong relationships with customers leads to repeat business, positive word-of-mouth, and sustainable profitability.