Final answer:
Selective demand is built through persuasive advertising, which convinces consumers of a brand's superior benefits, fostering brand preference.
Step-by-step explanation:
Building selective demand is the objective of persuasive advertising. Unlike informative advertising, which focuses on providing information about a product or service, persuasive advertising aims to influence the audience's perception and convince them to choose a particular brand or product over others. It seeks to create a preference for a specific brand by highlighting its unique selling points and persuading consumers to make a purchase decision. In the competitive marketplace, persuasive advertising plays a crucial role in shaping consumer attitudes and preferences, ultimately driving selective demand for the advertised product or brand.