Final answer:
Ghosh's analysis, primarily based on the work of scholars such as Arjun Appadurai, reveals the dual nature of globalization's impact on Indian culture. It emphasizes both the interconnectivity of global and local cultures and the complex consequences, including economic, political, and social changes that often provoke identity conflicts and shifts in cultural creation and representation.
Step-by-step explanation:
Ghosh's analysis of how globalization is changing Indian culture is nuanced and multifaceted. Indian American anthropologist Arjun Appadurai's early work on the new global cultural economy highlights the deep interconnections between local and global communities and how multiple flows of goods, ideas, images, and people affect every part of society, including India. Appadurai's later work acknowledges the darker consequences of globalization, with a focus on the political violence and the pressure it exerts on communities, which often provokes tensions over identity and resources.
Scholars like Sekh Mondal argue that corporate bodies and media have assumed roles as the creators and carriers of cultural attributes, marking a shift from individuals being at the center of cultural creation. Furthermore, the transformation of Indian cinema into Bollywood symbolizes the influence of economic liberalization and middle-class consumerism on cultural themes and representation. Tejaswini Ganti's exploration into the thematic evolution of Bollywood films illustrates how the professional and affluent classes have become the new focus, moving away from the working-class narratives of earlier films.
Meanwhile, artists like Gupta use their work to both document and critique the ongoing changes in Indian society due to globalization, pointing out the expansion of the middle class and the spread of consumerism. These shifts, as highlighted by anthropological and artistic interpretations, illustrate both the pervasive impact of globalization and the active response of Indian culture as it integrates, adapts, and sometimes resists these global influences.