Final answer:
Both reader and task variables can be measured quantitatively and qualitatively. Quantitative measures involve numerical data, while qualitative measures involve descriptive assessment. The choice between these types of research often depends on the study topic.
Step-by-step explanation:
When addressing the question of measuring aspects both quantitatively and qualitatively, it's important to consider all variables involved in research. Both reader and task variables can be measured in these ways. Reader variables relate to aspects of the individual, such as their background knowledge, attitude, and motivation. Task variables, on the other hand, refer to the characteristics of the task itself, such as complexity or relevance.
Measuring these variables quantitatively might involve numerical data, like the number of pages read in a given time, while qualitatively might involve more descriptive analysis, such as thoughts and reflections on what is read. Depending on the research intention, different methods of measurement apply. Issues such as the limitations of the measuring device, skill of the person measuring, and irregularities in the object being measured come into play and can affect the outcome of both qualitative and quantitative measures.
Determining the value placed on qualitative or quantitative research often depends on the topic of study. While some subjects may benefit from the exact data that quantitative research provides, others require the nuanced understanding that qualitative research offers.