Question

Sociocultural influences that affect the consumer purchase decision process include all of the following except which?

1) Social class
2) Family
3)ulture
4) Price

Answer 1

Price is the correct answer as it is an economic factor, not a sociocultural influence, that affects the consumer purchase decision process.

Step-by-step explanation:

The question asks about sociocultural influences that affect the consumer purchase decision process and which option listed is not one of them. Among the options provided, the correct answer is price. Sociocultural influences typically include factors such as social class, family, and culture - these factors shape a consumer's preferences, values, and behaviors. On the other hand, price is considered an economic factor that influences consumer decisions, but it does not fall under the category of sociocultural influences. Price is related to the economic theory of consumer choice, which states that consumer decisions are guided by personal tastes, incomes, and the costs of goods and services.