Final answer:
The question describes a scenario typical of phase III clinical trials where a new medication's effectiveness is assessed in a double-blind experiment.
Step-by-step explanation:
The testing described in the question, where a new medication for the treatment of Alzheimer's disease is being administered to a group of subjects who are unaware of whether they are receiving the actual medication or a placebo, refers to a clinical trial phase where the efficacy and safety of a new treatment are being tested.
This type of testing where neither the subjects nor the researchers know who is receiving the drug or the placebo is known as a double-blind experiment. It is considered the gold standard for clinical trials and helps to minimize bias. The description provided matches the procedures commonly implemented in phase III clinical trials where drugs that have already been deemed safe in earlier phases (phase I and II) are tested on larger populations to assess their effectiveness.