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Define the "observer effect" in ethnography and discuss how it can introduce bias.

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Final answer:

The observer effect in ethnography refers to the influence of the observer's presence on the behaviors and actions of the people being observed. This can introduce bias in the observations.

Step-by-step explanation:

The observer effect in ethnography refers to the influence that the presence of an observer can have on the behaviors and actions of the people being observed. When individuals are aware that they are being observed, they may alter their behavior to conform to societal norms or expectations, leading to biased observations. For example, if an ethnographer is studying a tribe in the Amazon, the villagers may change their daily routines or behaviors to present themselves in a favorable light.

This bias can be minimized by adopting participant observation methods, where the researcher becomes a part of the group being studied and observes their behaviors without directly influencing them. Additionally, employing multiple observers or cross-cultural perspectives can help mitigate observer bias by providing a more comprehensive and diverse understanding of the observed culture.

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