Question

Exploiting a fragmented industry through differentiation typically involves:

a) Offering generic products
b) Providing niche, specialized products or services
c) Pursuing a low-cost strategy
d) Avoiding customization

Answer 1

In a fragmented industry, exploiting differentiation involves providing niche, specialized products or services that cater to unique customer needs.

Step-by-step explanation:

Differentiation in a fragmented industry typically involves providing niche, specialized products or services. Instead of offering generic products, a company can differentiate itself by catering to a specific segment of the market and meeting unique customer needs. By focusing on providing specialized products or services, a company can stand out from competitors and attract customers who value these specific offerings.