Final answer:
Service winners are key factors or attributes that give a service provider a competitive edge, but are not competitive dimensions themselves. They influence customer choice among service providers based on aspects like quality, price, reliability, and speed.
Step-by-step explanation:
The statement is false. Service winners are not competitive dimensions themselves, but rather they refer to the key factors or attributes that give a service provider a competitive edge over others in the eyes of customers. These factors influence the customers' choice among qualified service providers and could include aspects such as quality, price, reliability, and speed. When choosing a service provider, customers typically weigh these factors to decide which provider offers the most value in the context of their specific needs.
Examples of service winners might be a shipping company that provides faster delivery than its competitors, or a restaurant that offers higher quality food. It's important for businesses to understand and effectively manage their service winners to attract and retain customers.