Final answer:
The step of the price planning process where a firm analyzes the economy, competition, government regulations, consumer trends, and the internal environment is called Environmental analysis.
Step-by-step explanation:
The step of the price planning process where a firm analyzes the economy, competition, government regulations, consumer trends, and the internal environment is called Environmental analysis. In this step, the firm gathers information about various external and internal factors that can influence pricing decisions. For example, they may analyze the state of the economy to determine the purchasing power of consumers, study competitors' pricing strategies, consider government regulations that affect pricing, and assess consumer trends to identify demand patterns.