Question

Which of the following refers to a marketing metric that signifies an event that occurs on a Web page that indicates the meeting of a predefined goal associated with the consumer's interaction with that page?

Option 1: Click-through rate (CTR).
Option 2: Conversion rate.
Option 3: Bounce rate.
Option 4: Engagement rate.

Answer 1

The conversion rate is the marketing metric that signifies an event that occurs on a web page and indicates the meeting of a predefined goal associated with the consumer's interaction with that page.

Step-by-step explanation:

The marketing metric that signifies an event that occurs on a web page and indicates the meeting of a predefined goal associated with the consumer's interaction with that page is the conversion rate. The conversion rate measures the percentage of visitors who complete a desired action, such as making a purchase or filling out a form, on a website. It is an important metric for marketers to track as it indicates the effectiveness of their marketing efforts in driving desired consumer behavior.