Final answer:
The speaker can use three tools to persuade an audience: pathos, logos, and ethos. Pathos appeals to the audience's feelings and emotions, logos relies on credible information and logical reasoning, and ethos establishes credibility through a believable and authoritative voice.
Step-by-step explanation:
In the context of communication and persuasive writing, the speaker can use three tools identified by Aristotle: pathos, logos, and ethos.
Pathos refers to the use of appeals to the audience's feelings and emotions. This can involve creating fear, guilt, anger, love, loyalty, patriotism, or a sense of duty. Examples of pathos in persuasive writing include vivid language, emotional anecdotes, and a more personal tone.
Logos involves using credible information, facts, reasons, or examples to present a logical and reasonable argument. This can be supported by statistics, evidence, and critical thinking to strengthen the position.
Ethos is about establishing credibility and trust with the audience. It is achieved through a believable and authoritative voice that elicits credibility. Respected and reliable sources that are properly attributed can contribute to establishing ethos.