Final answer:
The shoe company uses a country music band as brand ambassadors to influence their fans into purchasing their shoes, emulating the band's endorsed image.
Step-by-step explanation:
The shoe company believes that the band portrays the image of a brand ambassador to the band's fans. By featuring a beloved country music band in their advertisements, the company is leveraging the bond and trust that exists between the band and their fans. This strategy is based on the concept that people are more likely to purchase products that are endorsed by individuals or groups they admire or aspire to be like. This is similar to the effectiveness of brand ambassadorships, wherein companies target influential individuals, such as college students involved in high-profile activities, to promote their products. Through this form of advertising, companies aim to communicate a desired image or lifestyle, hoping that consumers will buy into it, as seen with the campaign utilizing landscape imagery by Corona Beer, which connects leisure and luxury to their brand without explicitly praising the beer's taste.