Final answer:
A company's strategy should be ethical for several reasons. It can lead to positive market forces and incentives, enhance the company's reputation and attract customers, and improve employee morale and satisfaction.
Step-by-step explanation:
A justifiable reason for why a company's strategy should be ethical is that it can lead to positive market forces and incentives. For example, in the situation of a discriminatory business underpaying its workers, market pressure may cause those workers to leave for jobs with employers offering better pay. This would encourage the discriminatory business to behave better and treat their workers more fairly.
Additionally, ethical strategies can enhance a company's reputation and attract customers who value ethical practices. Consumers are becoming increasingly conscious of the social and environmental impact of the businesses they support. By aligning their strategy with ethical principles, companies can gain a competitive edge and build trust with their customers.
Moreover, ethical strategies can also improve employee morale and satisfaction. When employees feel that their company operates ethically, it creates a positive work environment and fosters loyalty and commitment. This can lead to higher productivity and overall success for the company.