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If a cosmetics company is selling eye shadow priced at $11.99 rather than $12, it is using(psychological pricing).
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If a cosmetics company is selling eye shadow priced at $11.99 rather than $12, it is using(psychological pricing).

User Adam Sibik
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24 votes

Answer:

Yes it is

Step-by-step explanation:

Psychological pricing can also be described as setting prices lower than a whole number — for example, $3.99 is perceived as “cheaper” than $4. The idea is that customers will perceive the slightly lower price as a deal and be motivated to make the purchase.

User Ronnefeldt
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