Final answer:
The overall planning process that facilitates integrating demand creation and supply chain fulfillment operations is called supply chain management.
Step-by-step explanation:
The overall planning process that facilitates integrating demand creation and supply chain fulfillment operations is called supply chain management. Supply chain management involves overseeing the entire process of sourcing, production, and distribution of goods and services.
It includes activities such as forecasting customer demand, inventory management, logistics, and collaboration with suppliers.
By integrating demand creation and supply chain fulfillment operations through effective supply chain management, companies can optimize their operations, minimize costs, and meet customer demands efficiently.