Final answer:
Total sales on a sales budget equal the product of budgeted unit sales and the budgeted sales price per unit, which represents the anticipated revenue from sales.
Step-by-step explanation:
In a sales budget, total sales are calculated using the formula that multiplies the number of units expected to be sold (budgeted unit sales) by the selling price per unit (budgeted sales price per unit). This calculation gives the total amount of revenue that a company anticipates from sales during a certain period. Therefore, the correct answer to the multiple-choice question is 'budgeted sales price per unit'.
For example, if a company plans to sell 100 units of a product and the budgeted sales price per unit is $10, the total sales on the sales budget would be:
Total Sales = Budgeted Unit Sales × Budgeted Sales Price Per Unit
= 100 units × $10
= $1,000
This figure of $1,000 represents the projected income from sales before deducting any costs or expenses related to the production and sale of the products.