Final answer:
A salesperson should adjust their approach when a person doesn't match the assigned persona by actively listening, getting more information, and customizing their pitch. They can reassure buyers with clear product information, testimonials, and flexible policies. Job seekers can provide portfolios, references, and emphasize adaptability to reassure employers.
Step-by-step explanation:
When a salesperson is speaking with a person and discovers that they don't match their assigned persona, the salesperson should adapt their conversation and approach to meet the individual needs and interests of the potential buyer. It is essential to listen actively, gather more information, and tailor the sales pitch accordingly. Sales professionals can also offer reassurance to a potential buyer who is faced with imperfections in information through several strategies:
- Providing comprehensive product information to enhance buyer knowledge
- Offering customer testimonials or case studies for credibility
- Implementing flexible return policies to reduce buyer risk
Similarly, when selling labor (job seeking), an applicant can reassure a potential employer by offering a portfolio of past work, providing references, or demonstrating their adaptability and eagerness to learn.