Question

Mickey has sold greeting cards in the US for 10 years. He has been asked to begin marketing the cards in Mexico next month. Mickey should consider which of the following?

Answer 1

When marketing greeting cards in Mexico, Mickey should consider competition from Japanese companies, potential opportunities in the Canadian market, and seeking investment or partnerships in Mexico.

Step-by-step explanation:

Mickey should consider the following when marketing the cards in Mexico:

1. Mexico imports services from Japan: This means that there may be competition from Japanese greeting card companies in the Mexican market. Mickey should research the market and identify potential competitors.
2. Mexico exports goods to Canada: This indicates that there may be a demand for Mexican products, including greeting cards, in the Canadian market. Mickey could explore potential opportunities for expanding the business to Canada as well.
3. U.S. investors receive a return from past financial investments in Mexico: This suggests that there may be a favorable investment climate in Mexico. Mickey could consider seeking investment or partnerships to support the expansion into the Mexican market.