Final answer:
Executional styles for advertising dictate how an advertisement is presented and can involve the use of different media channels. They often dictate which type of media is used, but can be used in a variety of advertising contexts. They may be less prevalent in ads for routine purchases and may require modification for political campaigns.
Step-by-step explanation:
Executional styles for advertising dictate how an advertisement is presented to the audience. They can involve the use of different media channels to convey the message, such as print, radio, television, or online platforms. For example, a campaign targeting older voters may use print, television, and radio ads, while a campaign targeting younger voters may focus on social media and other online strategies.
The statements given in the options are:
a. They often dictate which type of media is to be employed to convey the message. This statement is true. Executional styles can influence the choice of media used in an advertisement.
b. They are used in radio and television advertising and not in print or magazine advertising. This statement is false. Executional styles can be used in various types of advertising.
c. They are seldom used in advertisements for lower-risk, low-involvement, routine purchases. This statement is true. While executional styles can be used in all types of advertising, they may be less prevalent in ads for routine purchases.
d. They require little or no modification for marketing campaigns for political candidates or issues. This statement is false. Executional styles may require customization for political campaigns based on the target audience and goals.